Youth Unlimited has over 100 years of history helping churches challenge youth to commit their lives to Jesus Christ and transform the world for him. Known for their SERVE program, providing week-long trips for teens, the organization operates widely in both the United States and Canada.
Recently, the organization ran into trademark issues with their previous name, Youth Unlimited, and a Canadian organization. At the same time, the organization had new goals and dreams that would extend beyond youth, which made the current name a problem. We led the Youth Unlimited team to discover a new name and develop a brand that will carry the organization forward.
We are excited to introduce ThereforeGo Ministries. ThereforeGo Ministries brand look and feel is faithful, purposeful and transformational. This look and feel is represented visually through patterns and shapes that are formed using the badge symbol and signify directional movement. The colors are bright, happy and used in gradients to represent transformation and change. The colors are at times overlayed to represent the intersection of community and the layers of God’s story through ThereforeGo Ministries work.