With outstanding amenities and a location within Downtown Grand Rapids that can’t be beat, 601 West is a new apartment community just steps away from the best of what city living has to offer.

The brand we developed for Cherry Street Capital is modern and straightforward, yet contains elements as elegant as the care that went into selecting each unit’s finishes. Our work begin with the naming of the project and included the logo and branding suite, website, sales packets and brochures, extending through the launch of the community when its first residents moved in.