CapSure Insurance Group is a private insurance agency located in West Michigan and serving clients throughout the region. We were hired to help launch the brand and have enjoyed working with them as the business has grown.
At the outset, we created a brand that could scale and add industries to service, while making them immediately competitive in their regional market. We started with an icon that represents the complicated, yet important work that goes into tailored insurance programs and developed an energetic color palate and marketing materials. The new brand feels very unique for their industry and allows them to grow into a variety of industry verticals.