As West Michigan’s largest Real Estate broker with over 170 agents and more transactional sides than any other broker in West Michigan, there’s no doubt that you’ve seen the new Five Star brand prominently on display. Founded as recently as 1996, Five Star had still be using the same visuals that were put in place to launch the new business and change was desperately needed.

As the family-owned brokerage set out to engage the next generation of leadership, we joined their internal momentum to take on the task of building the new Five Star brand. We started with a friendly and approachable logo, playfully utilizing an asterisk to complete the wordmark. Our work then immediately turned to the yard sign, ensuring that our new brand stood out amongst the sea of both startup real estate businesses and aged brokerages.

As Five Star Realtors have now adapted and adjusted to today’s digital-first buying and selling environment, our bold designs and recognizable colors make it easy to find and present the info they need most. We instituted these visual standards throughout their in-office materials, agent recruitment materials, customer closing packets, outdoor signage, market reports, and have also enjoyed the bright visuals throughout their interior design refreshes.