For over 100 years, Spiewak has been a stalwart of the outerwear garment industry. It all started in 1904, when Isaac Spiewak began selling wool vests out on the streets of Manhattan. Over the years, the family has crafted everything from high fashion outwear, to military garments such as the iconic Navy pea coat, to today’s focus on municipal police and fire uniform and outerwear.
Our task was to refresh the brand identity and create a brand new product catalog, the chief marketing tool used by their sales teams located throughout the country. We started with crisp and clean studio photography and built out the 60 page product catalog featuring their new products along with new lifestyle imagery, and copy. With a cool aqueous coating along the cover’s stipe and heavy stock paper, these professional catalogs leave an impression.