Tired of seeing rent increasing at astronomical rates near downtown Grand Rapids, pushing many locals out of their neighborhood, a local business leader and a nonprofit advocate decided to step up do something about it. Setting out to purchase, flip, and rent out at affordable rates, Purpose Properties was established.

We partnered with the endeavor because the mission was so clear, so big, and could ultimately help families in our community. We crafted a modern brand that spoke to the multi-cultural, grassroots nature of the organization and assisted the team with marketing collateral as they set out on this gigantic mission.

Providing homes and prioritizing people is what Purpose Properties was all about. While the venture didn’t ultimately receive the funding it needed to significantly take hold, the idea is one that we can all aspire to. We’re proud of the team for pushing to create large scale neighborhood change and will always encourage others to pursue similar dreams.

Vision & Values Development
Branding & Logo Development
Brand Guidelines
Branded Marketing Materials
Taglines, Voice, & Messaging
Packaging Design
Web Design & Development
Campaign Creation & Development
Photography Art Direction